FCSF CONSTRUCTION - DAY NINETY TWO

So close? Sure we are. Or should I say the Melander Architect's, Inc. and Principal Builders are soooo close. The space will be delivered in less than two weeks. Furniture and final(?) wiring will be completed after that(don't ask me to define "soon").

Items of note:
Counters, cabinets, and shelving are in.
Ceiling tiles are in the Edit Suites.
Light fixtures are in - mostly.
And the Signature Feature: the sliding glass doors from C-Living were delivered on Thursday.

(UPDATE: THE PICTURE ABOVE IS FROM THE C-LIVING SITE AND IS NOT OUR OFFICE. ALTHOUGH IT IS QUITE SIMILAR TO THE BANK OF SLIDING DOORS THAT WILL MAKE UP THE EDIT SUITE ALLEY.)
The rails for the doors were too long for the freight elevator. Caution tape and harnesses were deployed to get the rails up to the 7th floor of 500 Sansome. They were hoisted using the he-man strength of a 6'8 worker up the side of the building, over the fire escape and through the window of the future AVID3.
See Tim Fender's action shots below.

Good Spot(effect)?

You be the judge. Urban mix. I thinks it's well done. Go here.

Kids These Days

Finally, an explanation for why YouTube is essential,
why Barney exists and why Tupac must be remembered.
Also, the famous question, "Can't we all just get along?",
can now be answered: Yep. We all can get along.
I drop this knowledge on allz y'all here.
And, when will the "Mash-up" hit the commerical world?
It's about time don't you think?
If it already has - let me know about it.
(Hat-tip to Spesh.)

The Future Is Here

I have met another enemy to commercial editorial.
There have been many over the years: cocaine, carpal tunnel syndrome, un-named Executive Producers.
The latest villain is the bright idea of having the consumer make the commercial. Chevy Tahoe has teamed up with The Apprentice to create an online editorial tool so consumers can edit/create their own Tahoe spots. Go here to see the tool yourself.
On the one hand, the budding editors and admakers who take Chevy up on their offer have a sharply lower day rate than, say, someone of my fine talent - and day rate. On the other hand, putting the creative power of editing in the hands of an unlicensed professional is dangerous and down right irresponsible. It seems that some citizens concerned with(of all things) environmental issues, have put this tool to unintended use.
Go here and here and here and here to view the fine citizen editing
of the latest Chevy Tahoe spots.