The Future Is Here
I have met another enemy to commercial editorial.
There have been many over the years: cocaine, carpal tunnel syndrome, un-named Executive Producers.
The latest villain is the bright idea of having the consumer make the commercial. Chevy Tahoe has teamed up with The Apprentice to create an online editorial tool so consumers can edit/create their own Tahoe spots. Go here to see the tool yourself.
On the one hand, the budding editors and admakers who take Chevy up on their offer have a sharply lower day rate than, say, someone of my fine talent - and day rate. On the other hand, putting the creative power of editing in the hands of an unlicensed professional is dangerous and down right irresponsible. It seems that some citizens concerned with(of all things) environmental issues, have put this tool to unintended use.
Go here and here and here and here to view the fine citizen editing
of the latest Chevy Tahoe spots.
There have been many over the years: cocaine, carpal tunnel syndrome, un-named Executive Producers.
The latest villain is the bright idea of having the consumer make the commercial. Chevy Tahoe has teamed up with The Apprentice to create an online editorial tool so consumers can edit/create their own Tahoe spots. Go here to see the tool yourself.
On the one hand, the budding editors and admakers who take Chevy up on their offer have a sharply lower day rate than, say, someone of my fine talent - and day rate. On the other hand, putting the creative power of editing in the hands of an unlicensed professional is dangerous and down right irresponsible. It seems that some citizens concerned with(of all things) environmental issues, have put this tool to unintended use.
Go here and here and here and here to view the fine citizen editing
of the latest Chevy Tahoe spots.
posted by filmcore at 12:23 PM
0 Comments:
Post a Comment
<< Home