Super Bowl Ads - '07
The consensus...underwhelming. Oh well.
Create low expectations so you can exceed them next year.
Some personal highlights:
GM Robot. Sad, sad robot.
Bud Light Fist Bump. Slapping is funny. Wanted a better payoff though.
Bud Light Rock, Paper, Scissors. Good, although it reminds me of
last year's Sprint spot.
Emerald Nuts. Cute. Goulet, at the end, crawling away on the ceiling- funny.
This made the spot for me.
Coke Video Game. Solid idea, smart. Damn song got stuck in my head, "La la la la la la la..." Stupid Idiot!
Taco Bell Lions. I felt like I've seen this before. Talking lions are funny. The detached vo(much like Aardman's "Creature Comforts") works. It's all brought home by Ricardo Montalbon's "r" rolling voiceover. (Full disclosure: cut by our very own Tiffany Burchard - FCNY.)
Flomax. Pitch perfect advertising.
All of America listens to the vo line: "decrease in semen".
Snickers. Not pitch perfect. Oops.
Till next year.
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