'07
We find ourselves at the beginning a yet another year.
What will be in the offing this year? To which I answer: Big pictures and little pictures. Big ones in HD and little ones streamed on the internet. Over the course of '06 many of us here at Filmcore(and many of you too) dealt with finishing spots in HD and finishing them for the internet. Now, standards abound for HD and internet mastering. I will cover none of it here. I will say that despite the standards, creating these polar opposite formats is a task filled with unending education, pitfalls, and misplaced elation at thinking you have it down when you are nowhere near having it down. For an idea of what questions must be answered peruse the following:
HD? What are the specs for CBS? FOX? NBC? ABC? ESPN? 720P or 1080I? 480P for FOX? Interlaced or Progressive? Did you protect for 4:3? Center extract? Pillarbox? Letterbox? Why shoot film? Why shoot HD? Why print HD to film and then finish in HD? Should we finish grfx HD and SD? 5:1 mix or stereo only? Does it look funny?
INTERNET? Is it streaming? Or a Banner Ad? What bit rate? What size? Does that match 4:3? Crop the sides? What information do we lose? Will there be strobbing? Is it a :15? :20? A :33? What's the media buy? Does it matter? Does it matter!!!? Why does it look funny?
Good luck and good spots to you all. We are here is to answer your questions in regard to the above. For the answers we don't have...we'll make them up.
On that note, take a look at this. The ultimate stock/rock footage video.
What will be in the offing this year? To which I answer: Big pictures and little pictures. Big ones in HD and little ones streamed on the internet. Over the course of '06 many of us here at Filmcore(and many of you too) dealt with finishing spots in HD and finishing them for the internet. Now, standards abound for HD and internet mastering. I will cover none of it here. I will say that despite the standards, creating these polar opposite formats is a task filled with unending education, pitfalls, and misplaced elation at thinking you have it down when you are nowhere near having it down. For an idea of what questions must be answered peruse the following:
HD? What are the specs for CBS? FOX? NBC? ABC? ESPN? 720P or 1080I? 480P for FOX? Interlaced or Progressive? Did you protect for 4:3? Center extract? Pillarbox? Letterbox? Why shoot film? Why shoot HD? Why print HD to film and then finish in HD? Should we finish grfx HD and SD? 5:1 mix or stereo only? Does it look funny?
INTERNET? Is it streaming? Or a Banner Ad? What bit rate? What size? Does that match 4:3? Crop the sides? What information do we lose? Will there be strobbing? Is it a :15? :20? A :33? What's the media buy? Does it matter? Does it matter!!!? Why does it look funny?
Good luck and good spots to you all. We are here is to answer your questions in regard to the above. For the answers we don't have...we'll make them up.
On that note, take a look at this. The ultimate stock/rock footage video.
posted by filmcore at 11:33 AM
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